LEADERSHIP TRAINING

The Personal Trademark Program

Define your leadership identity and lead with confidence.

Click on the button below to get started.
70+ mins of
 facilitator-led video
Community of peers
Practical workbook included
Self-paced or facilitated options available

What is guiding your leadership decisions?

Leadership is more than just managing teams or making strategic choices. It is about how you show up, inspire others, and create a culture of trust and accountability.

The Personal Trademark leadership program gives you the tools, structure, and support to lead with clarity and consistency.

By the end of this program, you'll walk away with:

Clarity on your leadership style


Get a clear picture of how you lead and where you can grow, so you can lead with more confidence and intention.

A personal leadership philosophy


Develop a simple, powerful statement that helps you make decisions and stay grounded in your values.

Insights from DiSC


Use DiSC personality analysis to better understand what drives you—and how to work better with others.

Peer feedback

Receive honest input from people you trust to help you strengthen your leadership and see yourself more clearly.

Choose your learning experience

Whether you prefer to learn independently or want guidance along the way, there’s an option that fits your pace and goals.

Self-paced leadership training

Perfect for busy professionals and teams who want flexibility, this option allows you to progress at a steady pace on your own schedule, with access to all learning materials and exercises as they are released.

  • Fully self-paced course content including facilitator-led videos, reflection activities, and a workbook

  • Access anytime, anywhere

  • Designed to fit into your schedule

Facilitated leadership coaching

The facilitated version includes all videos, reflection activities, and the workbook—plus live coaching sessions with a expert facilitators to offer personalised guidance, answer your questions, and help you refine your Personal Trademark.

  • 1:1 coaching with a leadership expert

  • DiSC behavioural assessment for deeper self-awareness

  • Personalised guidance to refine your Personal Trademark

MEET YOUR FACILITATORS

Leadership isn’t just learned—it’s lived.

  • Our facilitators have worked with leaders across all the industries. They've seen it all, and they're here to share their stories—warts and all.
  • You'll find inspiring lessons in the challenges and breakthroughs of other leaders, and navigate your own journey with greater awareness and perspective.

You’ll be learning from:

Ray McLean
Ellie Pietsch
Tim Ferguson
Jesse McLean

Martine Harkin
Justin Peckett
Gavin Mahony
Daniel Healy
Simone de Laine
Steve Lacy
Kurt Wrigley
Jake Bridges
Start learning

The Personal Trademark Leadership program is more than just the run of the mill leadership training; it’s a structured journey that combines expert insights with practical application.

Explore the course overview below and click on an activity to start learning.
What's inside?

  • Step-by-step video guidance from experienced facilitators


Each module includes videos from our coaches to guide you through key concepts and activities, helping you stay focused and supported along the way.

  • A learning community to connect and grow

You will not be doing this alone. Share your progress, reflections, and insights with others in the program community—at your own pace, on your own terms.

  • Opportunities for self-reflection

Each module includes guided activities to help you unpack what motivates you, and understand how you show up authentically, and develop as a leader.

  • Leadership tools and assessments, including DiSC profile analysis

Gain insight into your leadership approach and identify areas for growth with assessments like DiSC behavioural analysis and structured leadership audits.

  • A practical workbook to reinforce learning

This is not just theory. The workbook guides you through key exercises to help you reflect, capture insights, and put ideas into practice. By the end, you will not just understand your style of leadership. You will live it.
How does it work?

A structured learning journey

You’ll get a new module every two weeks. This gives you time to reflect, try things out at work, and build your leadership skills without feeling overwhelmed.

Learn, apply, and integrate

Each module helps you learn something new, put it into practice, and slowly shape your own leadership style. It’s about turning insight into action.

Learning that fits your schedule

The lessons are short and focused, so you can keep learning without dropping the ball at work. It’s a simple way to build your personal leadership brand while managing your day-to-day.

Stronger teams, one step at a time

Each module builds on the last, helping you grow into a more confident team leader and support a high-performing team over time.
As an AFL player I came across the concept of a personal trademark and how to apply it to my training and preparation at the age of 23. I found it a transformational experience and have used the concept ever since both as a player and as a coach and mentor since that first experience. The ability to have a strong, clear identity of who you are accompanied with the detailed aspirational affirmations allows you to have a personal plan at all times particularly when you experience stress or issues that may confront you. I have seen both sports people and high-powered executives be able to execute against their personal trademark under the fiercest of pressure and come out stronger and better building a resilience that is long lasting and hugely beneficial to their performance.
Robert Harvey 
AFL Hall of Fame Inductee/ St Kilda Assistant Coach
Who is this for?

This program is for anyone who is ready to lead with purpose, clarity, and authenticity. It’s a great fit for:

Current and aspiring leaders who want to define their leadership style and create a lasting impact.

Professionals looking to improve their leadership and management skills to grow their careers.

Team leaders who want to align their values with their leadership approach to build strong teams.

High-performing teams looking to strengthen collaboration and drive sustainable success together.

Don’t just take our word for it

Hear from individuals and teams who have transformed their leadership approach with the Personal Trademark Program.

Over the past two decades working with Leading Teams, I have consistently seen them champion the importance of leader accountability. The phrase, “teams look like their leaders,” has deeply impressed upon me the significance of my personal leadership brand and the impact I have on those around me.
Simon Fee
Senior Director IDEXX Laboratories GmbH
The feedback I received was invaluable … it either reinforced how I thought others perceived my character and values or gave me a new perspective to take on board. Having a Personal Trademark has given me a reference point, both personally and professionally, that I can fall back on in positive or challenging circumstances.
Oliver Yeung
Accountant
The effort was worth it, and I look at it often and share with others whenever possible. After two years I find the words remain deeply enduring and continue to be an accurate reflection of who I am and what I bring to the world.
Leonie Murray
Leadership Coach
My Personal Trademark is my reminder of what I’m great at and what I need to continue working on. Now my Personal Trademark is like an anchor that helps me pause, reset and respond in a way I’ll actually be proud of later. I use it before big conversations, in challenging moments and anytime I need to get back to my best self.
Catharine Ayad
Facilitator

Strengthen leadership across your organisation

Looking for something tailored to your team? We work closely with organisations to design team-wide learning experiences that drive real culture change. Get in touch to explore how we can support your people.
Frequently asked questions

How long do I have to complete the leadership training program?

The program follows a two-week module release schedule, but you have nine months of access to complete it at your own pace.
How much time should I dedicate to the program each week?

Most participants spend 2–4 hours per module, depending on how deeply they engage with the reflection exercises and peer feedback components. The program is designed to fit into busy schedules while still allowing for meaningful leadership development.

Can I take this program as part of a team?

Yes! We offer custom pricing and team-specific features including reporting, private cohorts, and coaching. Contact us to discuss the right solution for your team or organisation.

I’m not sure if I’m ready for this. What if I’m not experienced enough?

You don’t need to have a formal leadership title or years of experience to benefit. These programs are designed to meet you where you are—whether you're starting out, stepping up, or seeking more clarity and confidence in how you show up at work.

I’m more of a hands-on learner. Will this feel too theoretical?

Not at all. Everything is grounded in real-world practice. You’ll work through reflections, tools, and activities designed to help you apply what you learn to your actual work and relationships—right away.

Do I have to participate in discussions or group activities?

Not at all. All reflections and activities are designed for self-improvement and your personal growth, and how much you choose to share—if anything—is completely up to you. There’s no expectation to open up beyond what feels comfortable.

What happens if I fall behind or get stuck?

You’ll have access to the program for 9 months from the day you enrol, so there’s plenty of time to catch up if life gets busy. You can revisit the content anytime during your access period.

How do I access the program materials?

All course materials, videos, and exercises are available through the Leading Teams Learning Hub. Once you enroll, you'll receive login details to access your learning materials anytime, from anywhere.

Do I earn a certificate upon completion?

Yes! After successfully completing the program, you’ll receive a certificate of completion to showcase your leadership development and professional growth.

Do you offer discounts for teams or organisations?

Yes, we offer custom pricing and enterprise solutions for teams and organisations looking to develop their leaders collectively. Contact us for more details on group enrolment options.

What if I have more questions?
We’re happy to help! If you have any additional questions, reach out to our support team via office@leadingteams.net.au, and we’ll be glad to assist you.